|Single by Girls' Generation|
|Released:||January 25, 2010|
|Label:||S.M. Entertainment, Nayutawave|
|Girls' Generation singles chronology|
Run Devil Run
Oh! is the lead single (seventh overall) from the second studio album with the same title by the South Korean girl group, Girls' Generation.
Currently, the single is included in Superstar SMTown.
The group worked with long-time collaborator Rino Nakasone Razalan, whom they had previously worked on for the group's previous single, Tell Me Your Wish (Genie) on the choreography for Oh!, and director Cheo Soo-hyun. A teaser video was released to various websites on January 23, 2010, causing at least one of them – Naver – to be overwhelmed by high visitor traffic. The full video was released on January 27, 2010. Eventually, the dance version of Oh! was released on S.M. Entertainment's YouTube channel. The song's official music video has gained massive popularity within the webpage, with over 65 million views as of May 2013, making it one of the most viewed K-pop videos on the site.
The girls wear specific numbers in the music video; each number was personally chosen by the members. In the story version, it is shown that they were cheerleaders for an American football team. In the middle of the video, Sooyoung mishandles an American football helmet (which if checked, shows the logo of the University of Iowa Hawkeyes) causing the computer monitor to be damaged (it was the main highlight of their Run Devil Run story video because when the helmet hits the monitor, it causes the Black SoShi to emerge from the monitor). At the end of the video, the girls meet the Black SoShi, their malevolent selves from a parallel universe.