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"MAMA"
MAMAK+MSingle
Single by EXO
from MAMA
Released: April 9, 2012
Format: Digital
Recorded: 2011 at SM Studios in Seoul, South Korea
Genre: K-Pop, R&B, Baroque pop
Language: Korean
Length: 04:31
Label: S.M. Entertainment
Producer: Yoo Young-jin
EXO singles chronology
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History
(2012)
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Wolf
(2013)

MAMA is the third single from the debut extended play with the same title by the South Korean-Chinese boy band, EXO.

Currently, the single is included in Superstar SMTown, but seperated into EXO-K and EXO-M version.

Music Video

Two music videos for MAMA were released on YouTube on April 8, 2012 through S.M. Entertainment's official channel, SMTOWN. Each music video, though recorded in two different versions, featured all twelve members of EXO.

The two videos begin with the same animation and English voice over illustrating the birth of twelve legendary powers that break into two separate forces in order to "keep alive the heart of the tree of life," which is being conquered by an evil force. The two legends divide the tree of life in half, and carries each piece to their own lands. The narration then declares that the two legends will "reunite into one perfect root" on the day, the evil force purifies. After the introduction, all twelve members of EXO appear wearing robes as they walk to the center of a darkly lit circular room. The song begins with a Gregorian chant, and the members look up to a bright light in the sky in unison. Throughout the videos, there are close-up shots of the members performing their own celestial powers with intercut sequences of choreographed dancing, choreographed by Lyle Beniga. The videos end with each group finishing their dance, and they both close with the logo of EXO. The song uses a riff from Led Zeppelin's Kashmir in the background as well as the end of Guns N' Roses' November Rain.

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